Welcome to travishoffman.com

Design makes a difference

Inevitably when I tell someone what I do for a living, 9 people out of 10 will nod in approval and mention how their son/daughter/nephew/brother/fiance’s dog dabbles in graphic design on the side. Now I don’t want to shatter their acquaintance’s hopes and dreams…but…no…actually…they probably don’t design at all. Design makes a difference. There are [...]

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The Blog

Does Branding Lead to Boring?»

I was working on a project the other day. My company used several distinguishable design elements. We’ve established a very noticeable look and feel and continue to spread the gospel of uniformity to other design oriented things within the company. While adapting an older design I was grabbing some of the said design elements and [...]