Color, Typography, & Concept
My design philosophy involves using these principles to create beautiful and effective visual designs across multiple mediums.Get in my head
I believe that your logo and brand should be like water, no matter the vessel of communication, your logo and brand should easily adapt to fit that form factor. Choice of Typography, contrast, scaling, negative space are among the elements of design theory that I utilize to craft a beautiful, clean, usable branding.Learn More
My specialty as a front end designer is to establish the form. Information hierarchy, and site objectives help me create a simple wireframe and navigational breakdown that optimizes the form of a website design.Learn More
Where the artist sees their work as a canvas for ideas, the designer must see their work as a window, where clearly visible beyond the imagery and typography, is a crisp clear idea that is communicated. This is how I operate. I create windows of opportunity where your message and brand is clearly visible.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
— Massimo Vignelli