Quincy, Illinois Graphic Design by Travis Hoffman | Quincy Illinois Graphic Design. Logo,Branding,Brand Identity
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You don’t go to a job interview wearing sweatpants and a T-shirt…that is…if you really want the job. First impressions are everything in the world. What attire is your logo wearing when it first meets your potential clients? At first glance, a logo might seem straight forward, something your nephew who “draws good” can tackle for twenty bucks and a pizza. That’s a dangerous mentality if you truly wish to reflect a level of professionalism that will help grow your business from day 1 to 1,000. Many things need to be considered when designing a logo; scalability, color selection, reproduction in multiple print formats, just to name a few. It’s easy and it’s cheap to get a rushed, mediocre logo that works in one area of branding and collateral…however it’s a smart and worthy investment to obtain the type of logo that will last in the long run adapting to multiple needs and use cases.


I believe that your logo and brand should be like water. No matter the vessel of communication, your logo and brand should easily adapt to fit that form factor. Choice of typography, contrast, scaling, negative space are among the elements of design theory that I utilize to craft a beautiful, clean, usable brand for your business.


Put away the sweatpants. Let me create a finely tailored brand, capable of making memorable first impressions among clients and establishing the level of professionalism your business deserves.


Contact me now

"A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like."

Paul Rand

Logo Designs from the Portfolio