Tuesday Type: Where Tech and Type Meet
The way we communicate is constantly evolving. We used to have to wait for the day’s paper to find out what was happening in the world, now that information finds us seconds after it happens with a push notification. In a world of devices from smartphones to wearables, one thing remains constant, the need for typography to communicate messages in a world where the next distraction is only a….SQUIRREL!!!
At any rate, the success of a typeface in a world full of distractions relies on it’s ability to clearly communicate as efficiently as possible. Efficiency you ask? Does it really make a difference what typeface is being used. Yes, yes it does. I could go on babbling for a while, summarizing what I mean, but I’d rather just point to this excellent article in the Huff post tech section by Bryan Remier called “Chasing Glances”
Pretty crazy right? kind of changes the way you glance at your smart device huh? Typography is all around us but rarely do we understand the impact in can have on our daily lives. Has typography affected your life in any other ways? Let me hear about it in the comments.